Maori Television Ad Free Coverage of the Rugby World Cup Under Consideration
NZ Herald reports:
Maori Television may run advertising-free coverage of the Rugby World Cup games to woo viewers from its rival commercial broadcasters.
Chief executive Jim Mather yesterday said being advertising free could be the channel’s “point of difference” with TVNZ and TV3 in the Government-ordered compromise he called as complicated as a Rubik’s cube.
Maori TV is almost entirely state-funded, giving it a major advantage over TVNZ and TV3, which will need to cash in on advertising as much as possible to recoup what they pay for the rights.
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